about

Hello, I'm Cherry, and this is my company—iroiro (色々)

色々 (iroiro) is a Japanese term meaning various things, all sorts, or a variety of.

This encompasses my brand identity in the sense that there is a lack thereof. iroiro is just broadly: Cool stuff. Various cool things. All sorts of cool things. A variety of cool things. I am a person who has collected hobbies and crafts like they were trinkets for my display shelf for my whole life. I never understood why you were meant to choose one thing to do with your life, or one career, or one pastime—when you can have as many as you like! I want my brand identity to be a lack of brand identity. We don't just do one thing here at iroiro. It is fine jewelry. It will be metal arts. It will be garments made by me as well as vintage resale from my personal archives. It will be motorcycle parts made by me as well as secondhand ones from my stash. It will be vintage furniture & decor as well as my own furniture & decor designs eventually. It will be ceramics. Press on nails. Candles and soaps. Tea blends. The possibilities are endless!